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About Lewis Mackland.

Experienced Digital Media and Marketing Specialist, Automotive Photographer, Classic Car Owner and Enthusiast.

Hi I'm Lewis, I am an enthusiastic Digital Marketing graduate holding a BA(Hons) 2:1 Degree from The Robert Gordon University, Aberdeen and I am part of the first undergraduate cohort to graduate with this degree in Scotland.

 

I possess excellent communication skills, both in person and in writing, and I have a high degree of problem-solving and teamwork abilities, from my studies and experiences. 


I can plan and produce engaging and informative content for a wide range of online channels, such as Facebook, Instagram, YouTube and websites, from both my university live clients and my paid employments.

I am an experienced copywriter within both creative and informative fields, producing social media content for both sales orientated business and non-profit organisations. I have created a strong content calendar for Newmachar Motors, having produced over 4 months of Facebook content, I have worked on all aspects of the content from idea generation, photography shoot, editing, copywriting, scheduling and analytics.

I have a huge passion for photography and documenting moments in time. About 10 years ago, I started photographing the landscape in the local area and family events. Once I had progressed my photography skills, I was fortunate to gain work experience with Aberdeen Journals Ltd and acted as Press Photographer, covering news stories around Aberdeen City and Shire, for example I photographed a number of subjects for the ‘Aberdeen Through The Decades’ magazines, and I covered the launch of the Dee Salmon fishing season, by spending the day with Alexander Armstrong who launched the event. My work was featured on the front page of the Press & Journal and published online too. This work led to a further opportunity of covering award ceremonies, once again with my work being published in print and online.

 

This passion for photography, storytelling and documenting led me to purchase a professional Nikon Z6 Mirrorless camera, to enhance my hobby into a career, for example, my Nikon travels everywhere with me, and is my main work tool.

Education

2019-2023

BA(Hons) Digital Marketing
The Robert Gordon University 

Academic Year 2022-2023

· Research Project (Dissertation)

· Social Media Marketing
· Data Governance and Ethics
· Research Methods

· Digital Marketing Management

· Media Strategy and Innovation

· Search Marketing

 

Academic Year 2021-2022:

· Business Strategy for Digital Marketers
· Digital Marketing Agency
· Digital Media and User Experience
· Professional Practice (12 Week Placement)

 

Academic Year 2020-2021:

· Digital Film Making
· Web Design
· Public Relations
· Introduction to Data Analytics and Visualisation

· Integrated Marketing Communications

· Brand Management

Academic Year 2019-2020:

· Marketing
· Digital Media Platforms and Practices

· Visual Culture and Design
· Managing the Creative Industries
· Consumer Behaviour
· Content Marketing

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